
A unique outside-in approach to people development
Three decades and we're just getting started
1980
First version of IDI is used in the Swedish Armed Forces by Dr. Zackrison and Dr. Risling.
1991
25,000 profiles in Sweden by circa 25 facilitators. First Swedish norm is produced.
1997
An update PC version of IDI is launched.
2003
The web version of IDI is launched. Over 50 000 profiler generated.
2004
New more practical tools for data analysis are developed, which enables several studies to be carried out.
2010
IDI booklet in 3 different languages, the system in 15 different languages.
2013
IDI's first technical report is presented by Professor Bo Ekehammar, which enables us to enhance the tool's psychometric capabilities.
2016
IDI is now available in 22 different languages and is used worldwide.
2017
New mobile first version av IDI is launched.
2020
IDI 2.0 is launched with a new technical platform based on a revised theoretical foundation.
2023
After several years of work, we are taking a leap and launching the biggest update in IDI's history - a new unique platform for employee development.
Beyond the theoretical perspective
We seek deep understanding of the challenges a customer beyond what can be gleaned from a theoretical perspective.
Our platform is built with people in working life at the center. We use data gathered from practical applications to generate actionable insights that enables a climate for growth.
83.3m
Questions answered
1.2m
Forms filled
170 000
Profiles generated
4000+
40
22
Add new "soft skills" to your toolbox
Soft skills
Creating an inventory
Our platform is built to create a data inventory of certain aspects of your soft skills and presents it in a practical manner as a starting point to your development. The inventory (IDI Profile) consists of information on how you are perceived in three independently different dimensions by others in your role. People that you work with in your role in a context provides the data to your profile.
Getting the external perspective
The external perspective and specificity of the collected information provides practical and actionable insights from your current circumstances. This results in increased understanding of how you are perceived to play your roles in different contexts. Learning about other skills different from your own that helps broaden your horizons and expand your toolbox is another key feature in our platform.
The starting point
Continuous development
The goal is to cultivate a growth mindset and become more conscious. Being more conscious makes you aware of how to better use your expanded set of soft skills.
People science has been embedded into our platform from the start
Our platform is based on long experience of practical application and interdisciplinary insights from organizational theory, personality psychology, psychometrics, pedagogy and social psychology.
IDI has been developed by a cross-functional team led by Thomas Larsson and Aram Marqus. With contribution from Professor Bo Ekehammar, Dr Anders Wendelheim, Organizational Psychologist Frida Nilsson, Dr Anders Hytter, Dr Johan Grant and Dr Eric Zackrison.

What we mean by context-driven
The problem with generalizations
Trait and state
Attributing actions to character or personality
Focusing on the social roles
Management team

Thomas Larsson
Thomas is a senior organizational consultant with 40 years of experience from assignments in Sweden and in other parts of the world. He has been using IDI for more than 30 years andfor the past 20 years he has been primarily responsible for the development of the IDI tool and the training of our licensed IDI facilitators worldwide.
Thomas holds an M Sc in Human Services from Springfield College, Massachusetts, USA and is a Certified Management Consultant, CMC, according to ICMCI – The International Council of Management Consulting Institutes.

Aram Marqus
Aram is a developer and entrepreneur who co-founded the digital agency QBD, a company that develops its own IT systems and offers consulting and agency services with a holistic approach. QBD received the DI Gasell award in 2020 and was named Super Company by Bisnode in 2018, 2019 and 2020.
Since 2016, IDI’s technical platform has been developed by a team led by Aram. In 2019, he became a partner at IDI Profiling and took a seat on the board taking responsibility for our technical development. Aram is also a licensed IDI supervisor.

Emma Nyquist
Emma works at ICA Gruppen AB in the role of Manager Culture and Learning. Since 2010, she has held several different positions within HR at ICA, including as a specialist in values, leadership, inclusion and diversity and as a leader developer.
Emma is a behavioral scientist with a degree in Innovation Technology with a focus on work life psychology. 2003-2010, Emma worked at Effectiveness Consultants, which was then the owner of IDI. She assisted in the training of new facilitators and worked with the administration and the development of the tool. Emma was elected to the board in June 2022.