Context-Driven People Development

Cultivate a growth mindset with actionable insight on how others experience you in your role in a work context.

IDI is the people development platform that derives insights from both the internal and external perspective.

The role in a work context

What we mean by a role in a work context is the individual’s (I) collaboration with others (We) when working on a work task (It).

IDI focuses on that which arises in the middle, the role. The role provides valuable information about an individuals ability to interact based on the circumstances of the context.

The role is defined by:
– I: The personal capabilities of the individual.
– We: The interpersonal aspect, the individuals relation to the group dynamics.
– It: The impersonal, the work task that consists of the goal that creates purpose.

A specific starting point

The hard part about learning and developing soft skills at work is knowing where to start. With IDI, your development journey starts with insights into how you currently act in your role, as  perceived by others in a specific work context.

Thousands of forward-thinking organizations choose IDI to empower their people








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Enabling people to achieve their fullest potential at work

These are the primary principles that our platform utilize to ensure that actual growth is enabled and achieved.

Intentions vs actions

Get insight into how others perceive you in your role at work and learn about the systematic mismatches that occur unconsciously between your intentions and the outcome of your actions.


Different soft skills

Broaden your horizons and expand your toolbox with IDI. Add new soft skills to your toolbox by learning about the unique contributions people with different behaviors make in different work contexts.

Functional roles

Each social work situation entails its own particular set of expectations about the “proper” way to behave. These expectations becomes apparent when using IDI to learn about the different functional roles you take.

Perspective taking

Taking perspective is an intentional process. Getting someone else’s perspective with IDI helps you see more of that person in yourself. This increases your social bonds and awareness of hidden biases.

Reflective practice

Learn how to take a critical stance or attitude towards your own practice and that of one’s peers. IDI uses reflective practice to enable self-awareness, engaging in a process of continuous adaptation and learning.


Self-awareness is the capacity for introspection and the ability to recognize oneself as an individual. Reflecting on your own thoughts and the outcome of your actions as they are perceived by others increases your self-awareness. By becoming more self-aware with IDI, you can make more informed decisions and better understand yourself and others.


Other-awareness, also known as interpersonal awareness, is the ability to empathize and respect other’s perspectives. Being other-aware helps you be more effective in your interactions with others. You can increase your other-awareness with IDI by being attuned to the contextual cues as well as being able to take others perspective and understand their motivations.

Context-driven approach

IDI is based on other people’s perspective of you in your role in a specific work context. Meaning IDI focuses on what you do at work. Unlike the traditional way of working with employee development, where the base or the starting point is usually the individual’s inner self (character/personality) or an ideal (behavior) that one strives for. Being aware of how you affect – and are affected by – the social interaction in a given context increases your ability to lead yourself, communicate and collaborate.

How does IDI work?

IDI uses norm-referenced assessments to measure others’ perspectives of you in your role at work in three different dimensions. The scale is based on how often or seldom you show the three measured dimensions.

Balancing advocacy and inquiry​


IDI measure how you are seen as striving to actively influence people or projects.

Being directive means communicating your needs, wants, feelings, beliefs and opinions to others in a direct and honest manner, while at the same time being receptive to their needs.
Using direct communication can reduce conflict and enhance your work relationships, and build your self-confidence. Directiveness is not a characteristic that comes naturally for everyone, but you can develop and apply it to progress in your development.

Assertive communication involves respect for the boundaries of oneself and others. It also presumes an interest in the fulfillment of needs and wants through cooperation.

The level of assertiveness demonstrated in any context is a factor of social and cultural practices at the given time. With IDI, you get to understand that these factors can evolve with time and may vary from one context to another.

Balancing focus on people and tasks


IDI measure how you are seen as striving to be personal and create emotional contact.

People are fundamentally motivated to create and maintain meaningful social relationships with others. Carrying an innate need to connect with others. With “personal connections” we mean interactions with more depth and substance than surface-level greetings or small talk. 

A personal connection is a bond formed between two people wherein each person feels seen, heard and known.

Information from IDI of how affiliative you are perceived in your role by others gives you insight of at what level you focus on the person or the task. Providing a valuable external perspective directly from the source, the people you work with.

Distributing attention between oneself/others

IDI measure where others feel that you put your focus when working with them, yourself or them?

How you are affected by your own and others’ social needs.

Being social by nature, we all constantly pay close attention to the intentions and desires of others when we interact in a social work setting. Such behavioral tendency of attending-to-others allows us to infer the mental states of others and therefore respond in a context-appropriate manner. In parallel to attending-to-others and other-centered perspectives, attending to the bodily self (attending-to-self) is as crucial.

Attention in social contexts is a dynamic behavioral and cognitive process that can be flexibly employed depending on the specific situation. For each given behavioral context, the self-centered aspect and other-centered aspect will interact and compete with each other for the sake of deciding a saliency map of attention that dictates how attention resources will be distributed among the two aspects.

Building awareness of this with IDI enables you to balance your adaptability. How to optimally distribute attention between yourself and others depending on the context.

Built for everyone in your organization

An holistic approach to people development that enables an aligned organizational culture.


IDI helps individuals to continuously develop their growth mindset and become more conscious with personalized plans.


Conscious leadership enables leaders to transform individual potential into committed collective performance.

Teams and groups

Enable conversations with a value-neutral common language and increase awareness of the teams interpersonal dynamic.


Understand the composition of the interpersonal culture of your organisation. Enable organizational consciousness.

Our plans​

Choose a plan that works for you, your group or organization and let us help you get started right away or tailor a solution for you specific needs.​


Start your development journey with an IDI profile in your IDI Account.

Starts at $199


Everything you need to get your team started quickly and smoothly. 

Starts at $249/user


Strategic support and guidance to get your people development started.

Starts at $299/user


Dedicated expertise and support tailored for your unique needs.

Contact us for pricing

Become a facilitator

Become a licensed IDI facilitator and get access to a unique and powerful platform for people development. As a facilitator you can use IDI in a multifaceted way in your services to help organizations, teams and individuals to achieve real growth. 


Become a licensed IDI facilitator and get access to a powerful platform.

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