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Shows how your colleagues experience you, so collaboration can grow.

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IDI for leaders

From expert to conscious leader

Great leadership isn't about having the best answers. It's about designing conditions where others find theirs. IDI helps you understand your impact, close your blind spots, and lead with intention.

Get Started
RelationshipsTasksAsksTellsOwn needsOthers' needs
300,000+
Profiles
40+
Countries
5,000+
Organizations
Scania
SAAB
PiteEnergi
MSB
ICA
Handelshogskolan
Samsung
Volvo
Alleima
Circle K
Jernhusen
Region Stockholm
Apoteket Hjärtat
Wilzéns Bygg
Scania
SAAB
PiteEnergi
MSB
ICA
Handelshogskolan
Samsung
Volvo
Alleima
Circle K
Jernhusen
Region Stockholm
Apoteket Hjärtat
Wilzéns Bygg
Trusted by
Scania
SAAB
PiteEnergi
MSB
ICA
Handelshogskolan
Samsung
Volvo
Alleima
Circle K
Jernhusen
Region Stockholm
Apoteket Hjärtat
Wilzéns Bygg
Scania
SAAB
PiteEnergi
MSB
ICA
Handelshogskolan
Samsung
Volvo
Alleima
Circle K
Jernhusen
Region Stockholm
Apoteket Hjärtat
Wilzéns Bygg
300,000+
Profiles
40+
Countries
5,000+
Organizations
The leadership paradox

The habits that built your career may now be holding your team back

  1. 01
    You solve problems others should solve

    Your expertise becomes a bottleneck. The team learns to wait for your answer instead of developing their own.

  2. 02
    Your team waits for your input before acting

    Decisions stall without you. What feels like engagement is actually dependency, and it doesn't scale.

  3. 03
    Feedback from your team feels filtered

    The higher you rise, the less honest feedback you receive. Your blind spots grow precisely when they matter most.

360 FEEDBACK

Close your leadership blind spots

IDI (Interpersonal Dynamics Inventory) is a behavioral profile in which colleagues anonymously describe how a person is experienced in their work role.

You know your intentions, but your team experiences your actions. The gap between how you see your leadership and how others experience it is where your biggest growth opportunity lives.

IDI reveals this perception gap with clarity and precision, giving you the self-awareness to lead with intention rather than assumption.

How you see yourself
Rate yourself on three collaboration drivers
How others see you
Respondents rate you on the same drivers
The perception gap
Mapping the distance between intention and impact
RelationshipsTasks
AsksTells
Own needsOthers' needs
3 perception gaps identified
This is what IDI maps, the gap between how you intend to show up and how others experience you.

From insight to lasting change

1 / 41 of 4: Profile

See yourself as others see you

A behavioral map across three dimensions, with a gap view between how you see your leadership and how your team actually experiences it.

  • Affiliation, how we build relationships
  • Directiveness, how we exert influence
  • Adaptability, how we balance our own and others' needs
A
B
C
D
1
2
3
4
SelfOthers9 colleagues answered anonymously
D-1
Expressive Motivator
Function in organization
Makes the organization creative and forward-looking.
Potential pitfalls
May overlook details or follow-through.
Strengths
Dynamic, innovative, inspires and drives change.

Define the path of development

Define a leadership development goal that uncovers the hidden commitments keeping your patterns locked in place.

  • The goal, what to develop
  • What stands in the way
  • The belief behind it

Practice between sessions

An AI coach who knows your profile and goal. Practice difficult conversations, delegation, and feedback before they happen.

  • Tailored to the goal and the profile
  • Available any time, no booking needed
  • Follows progress between sessions

Turn insights into lasting skills

Micro-courses tailored to your leadership profile, turning insight into lasting behavior change.

  • Tailored to the IDI profile
  • Reflection and quizzes
  • Follow course completion
Team development

Develop your team by leading differently

The modern leader isn't the expert with all the answers. They're the architect of conditions where others thrive.

  1. 1
    Profile your team

    Each team member completes their own IDI assessment, revealing how they collaborate in their specific role context, not who they are as a person.

  2. 2
    Build a shared language

    Your team gains a value-neutral vocabulary for discussing collaboration patterns, replacing vague judgments with actionable behavioral insights.

  3. 3
    Everyone owns their growth

    Each person gets their own development goal and AI coaching. You shift from directing to developing, building the self-leadership modern organizations require.

123IDI
“
Testimonial
IDI helped me understand why I kept running into the same challenges in group work. The goal-setting process revealed patterns I couldn't see on my own, and coaching helped me practice new approaches.
Early-career consultant, Stockholm

Built on research, used since the 1980s

The method builds on Dr Richard Zackrison’s research at the University of Minnesota in 1977 and has been used in Swedish working life since the 1980s. Since then more than 300,000 profiles have been generated, the basis the Swedish norm rests on.

The science behind IDI
DNV certification mark for occupational test tools

IDI is certified by DNV according to the EFPA test review model. About the certification

Frequently asked questions

Leading from how your behavior actually affects others, not just from your intentions. IDI shows how the people you lead experience your leadership, so you can choose what to do differently.

Team members and colleagues you invite yourself, who see you in your leadership role. They answer anonymously. At least three need to answer, and we recommend three to six.

Yes. A new profile after a while lands on the same map as the first, so you can see how the picture of your leadership has shifted.

Colleagues answer the questionnaire anonymously. Personal data is processed in line with GDPR; you will find the details in our privacy policy.

DISC is based on how you see yourself and describes a personality type. IDI measures how you are actually experienced by your colleagues in your work role, in value-neutral language and with a focus on behavior that can change.

You can start with a limited profile for free. After that the platform is priced per user per year, with different levels depending on how much you want to use it. See the prices below.
Pricing

Plans that grow with you

Start for free, grow with your team, and give leaders the tools to support their people.

All plans are billed annually.

Free
$0

Make your first profile and discover IDI.

  • Profile, limited
Try IDI for free
Starter
$15per user per month
$180 per user per year

A full first profile, with a taste of goals, coaching and deep dives.

  • 1 profile included
  • Goal Setting, Coaching, Deep Dive and Progress, limited
Get started
For whole teams
Growth
$30per user per month
$360 per user per year

Unlimited development for everyone on the team.

  • Unlimited profiles
  • Unlimited Goal Setting, Coaching, Deep Dive and Progress
Get started
New
Leader
$60per leader per month
$720 per leader per year

Everything in Growth, plus tools to support your people in their profile, goals, coaching and deep dives.

  • Everything in Growth
  • Support your people in their profile
  • Follow and support their goals
  • Support their coaching and deep dives
Get started
Enterprise
Custom

For organizations that need dedicated support, onboarding and customization.

  • Dedicated support
  • Onboarding
  • Customization
Contact us

IDI Group

Add-on

IDI Group brings the whole platform to the team level. Members share their profiles, agree on where the team is today, commit to a shared goal and get group coaching.

  1. Diagnosis
  2. Commitment
  3. Coaching
Ask about IDI GroupRead more about IDI Group